10 tools in this category

Competitor Analysis

Tools for researching and analyzing competitor websites and strategies

9
Total Tools
8
Free Options
4.7
Top Rating

Top Rated Competitor Analysis

#1

Ahrefs

4.7 Free

Comprehensive SEO toolset with powerful website analytics and competitor research.

View Details

SEMrush

4.6 Free

All-in-one digital marketing toolkit with comprehensive analytics and SEO tools.

View Details

SimilarWeb

4.5 Free

Leading market intelligence platform with comprehensive website analytics and competitive insights.

View Details

Free Competitor Analysis

8 free options

Ahrefs

4.7
Freemium
Verified

Comprehensive SEO toolset with powerful website analytics and competitor research.

seo
analytics
competitor-analysis

✓ Strengths

  • Extensive backlink database
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Expensive pricing plans
  • Learning curve for beginners
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+3

Best For

SEO professionals and agencies
Content marketers
+3
Price:Starting at $99/month
4.8
Features
4.3
Ease
4.2
Value

BuiltWith

4.4
Free
Verified

Technology stack identification and adoption market intelligence platform.

technology-detection
competitor-analysis
market-research

✓ Strengths

  • Large database coverage
  • Historical technology evolution tracking
  • +2 more

⚠ Limitations

  • Dated UI
  • Relatively expensive
  • +2 more

Top Features

Technology Stack Detection
Market Share Analytics
Lead List Export
Technology Change Monitoring
+3

Best For

Sales lead qualification
Competitor technology comparison
+2
Price:Starting at $295/month
4.5
Features
3.9
Ease
3.8
Value

SimilarTech

4.1
Free
Verified

Technology adoption & market / industry intelligence.

technology-detection
market-research
competitor-analysis

✓ Strengths

  • Blends market + technology datasets
  • Clear industry segmentation
  • +2 more

⚠ Limitations

  • Lower brand awareness
  • Export constraints
  • +2 more

Top Features

Tech Stack Detection
Market Share Trends
Industry Taxonomy Browse
Prospect Filtering
+3

Best For

Technology market research
Prospect discovery
+2
Price:Starting at $199/month
4
Features
4.2
Ease
3.9
Value

Majestic

4.1
Freemium
Verified

Backlink database & authority metrics analysis.

seo
link-building
competitor-analysis

✓ Strengths

  • Specialized in link quality
  • Mature metric framework
  • +2 more

⚠ Limitations

  • Dated interface
  • Narrow feature scope
  • +2 more

Top Features

Backlink Index
Trust Flow Metric
Historic Index
Comparison Analysis
+1

Best For

Competitor backlink comparison
Site backlink health evaluation
+1
Price:Starting at $49/month
3.8
Features
3.6
Ease
4
Value

SEMrush

4.6
Freemium
Verified

All-in-one digital marketing toolkit with comprehensive analytics and SEO tools.

seo
analytics
digital-marketing
+1

✓ Strengths

  • Comprehensive feature set
  • Strong PPC research capabilities
  • +4 more

⚠ Limitations

  • Higher pricing compared to competitors
  • Interface can be overwhelming
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Digital marketing agencies
SEO and PPC professionals
+3
Price:Starting at $119.95/month
4.9
Features
4.1
Ease
4
Value

Serpstat

4.4
Freemium
Verified

Affordable all-in-one SEO platform with comprehensive digital marketing tools.

seo
analytics
keyword-research
+1

✓ Strengths

  • Very competitive pricing
  • Comprehensive feature set
  • +4 more

⚠ Limitations

  • Smaller database than top competitors
  • Limited advanced filtering options
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Budget-conscious SEO professionals
Small to medium agencies
+3
Price:Starting at $69/month
4.2
Features
4.3
Ease
4.8
Value

SpyFu

4.3
Freemium
Verified

Competitor intelligence platform specializing in PPC and SEO competitor analysis.

competitor-analysis
ppc-research
seo

✓ Strengths

  • Excellent competitor intelligence
  • Comprehensive PPC research tools
  • +4 more

⚠ Limitations

  • No website traffic analysis
  • Limited international data
  • +3 more

Top Features

Keyword Research
Backlink Analysis
Competitor Analysis
PPC Research
+3

Best For

PPC campaign research
Competitor analysis
+3
Price:Starting at $39/month
4
Features
4.4
Ease
4.6
Value

SimilarWeb

4.5
Freemium
Verified

Leading market intelligence platform with comprehensive website analytics and competitive insights.

analytics
competitor-analysis
market-research

✓ Strengths

  • Most comprehensive market intelligence
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Very expensive pricing
  • Complex interface
  • +3 more

Top Features

Website Traffic Analysis
Audience Analysis
Competitor Analysis
Market Research
+4

Best For

Enterprise market research
Competitive intelligence
+3
Price:Starting at $249/month
4.9
Features
3.8
Ease
3.2
Value

All Competitor Analysis

Ahrefs

4.7
Freemium
Verified

Comprehensive SEO toolset with powerful website analytics and competitor research.

seo
analytics
competitor-analysis

✓ Strengths

  • Extensive backlink database
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Expensive pricing plans
  • Learning curve for beginners
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+3

Best For

SEO professionals and agencies
Content marketers
+3
Price:Starting at $99/month
4.8
Features
4.3
Ease
4.2
Value

BuiltWith

4.4
Free
Verified

Technology stack identification and adoption market intelligence platform.

technology-detection
competitor-analysis
market-research

✓ Strengths

  • Large database coverage
  • Historical technology evolution tracking
  • +2 more

⚠ Limitations

  • Dated UI
  • Relatively expensive
  • +2 more

Top Features

Technology Stack Detection
Market Share Analytics
Lead List Export
Technology Change Monitoring
+3

Best For

Sales lead qualification
Competitor technology comparison
+2
Price:Starting at $295/month
4.5
Features
3.9
Ease
3.8
Value

SimilarTech

4.1
Free
Verified

Technology adoption & market / industry intelligence.

technology-detection
market-research
competitor-analysis

✓ Strengths

  • Blends market + technology datasets
  • Clear industry segmentation
  • +2 more

⚠ Limitations

  • Lower brand awareness
  • Export constraints
  • +2 more

Top Features

Tech Stack Detection
Market Share Trends
Industry Taxonomy Browse
Prospect Filtering
+3

Best For

Technology market research
Prospect discovery
+2
Price:Starting at $199/month
4
Features
4.2
Ease
3.9
Value

Adbeat

4
Paid
Verified

Display ad creative & buying strategy intelligence.

ad-intelligence
competitor-analysis

✓ Strengths

  • Fast creative ingestion
  • Clean interface
  • +2 more

⚠ Limitations

  • High price point
  • Coverage narrower than suites
  • +2 more

Top Features

Creative Library
Channel / Source Analysis
Competitor Spend Estimates
Ad Network Distribution
+2

Best For

Competitive ad monitoring
Creative iteration benchmarking
+1
Price:Starting at $249/month
3.8
Features
4.2
Ease
3.4
Value

Majestic

4.1
Freemium
Verified

Backlink database & authority metrics analysis.

seo
link-building
competitor-analysis

✓ Strengths

  • Specialized in link quality
  • Mature metric framework
  • +2 more

⚠ Limitations

  • Dated interface
  • Narrow feature scope
  • +2 more

Top Features

Backlink Index
Trust Flow Metric
Historic Index
Comparison Analysis
+1

Best For

Competitor backlink comparison
Site backlink health evaluation
+1
Price:Starting at $49/month
3.8
Features
3.6
Ease
4
Value

SEMrush

4.6
Freemium
Verified

All-in-one digital marketing toolkit with comprehensive analytics and SEO tools.

seo
analytics
digital-marketing
+1

✓ Strengths

  • Comprehensive feature set
  • Strong PPC research capabilities
  • +4 more

⚠ Limitations

  • Higher pricing compared to competitors
  • Interface can be overwhelming
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Digital marketing agencies
SEO and PPC professionals
+3
Price:Starting at $119.95/month
4.9
Features
4.1
Ease
4
Value

Serpstat

4.4
Freemium
Verified

Affordable all-in-one SEO platform with comprehensive digital marketing tools.

seo
analytics
keyword-research
+1

✓ Strengths

  • Very competitive pricing
  • Comprehensive feature set
  • +4 more

⚠ Limitations

  • Smaller database than top competitors
  • Limited advanced filtering options
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Budget-conscious SEO professionals
Small to medium agencies
+3
Price:Starting at $69/month
4.2
Features
4.3
Ease
4.8
Value

SpyFu

4.3
Freemium
Verified

Competitor intelligence platform specializing in PPC and SEO competitor analysis.

competitor-analysis
ppc-research
seo

✓ Strengths

  • Excellent competitor intelligence
  • Comprehensive PPC research tools
  • +4 more

⚠ Limitations

  • No website traffic analysis
  • Limited international data
  • +3 more

Top Features

Keyword Research
Backlink Analysis
Competitor Analysis
PPC Research
+3

Best For

PPC campaign research
Competitor analysis
+3
Price:Starting at $39/month
4
Features
4.4
Ease
4.6
Value

SimilarWeb

4.5
Freemium
Verified

Leading market intelligence platform with comprehensive website analytics and competitive insights.

analytics
competitor-analysis
market-research

✓ Strengths

  • Most comprehensive market intelligence
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Very expensive pricing
  • Complex interface
  • +3 more

Top Features

Website Traffic Analysis
Audience Analysis
Competitor Analysis
Market Research
+4

Best For

Enterprise market research
Competitive intelligence
+3
Price:Starting at $249/month
4.9
Features
3.8
Ease
3.2
Value

Related Categories

Need Help Choosing the Right Tool?

Compare features, pricing, and reviews to find the perfect competitor analysisfor your specific needs and budget.