8 tools in this category

Website Analytics

Tools for analyzing website traffic, user behavior, and performance metrics

8
Total Tools
6
Free Options
4.7
Top Rating

Top Rated Website Analytics

#1

Ahrefs

4.7 Free

Comprehensive SEO toolset with powerful website analytics and competitor research.

View Details

SEMrush

4.6 Free

All-in-one digital marketing toolkit with comprehensive analytics and SEO tools.

View Details

SimilarWeb

4.5 Free

Leading market intelligence platform with comprehensive website analytics and competitive insights.

View Details

Free Website Analytics

6 free options

Ahrefs

4.7
Freemium
Verified

Comprehensive SEO toolset with powerful website analytics and competitor research.

seo
analytics
competitor-analysis

✓ Strengths

  • Extensive backlink database
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Expensive pricing plans
  • Learning curve for beginners
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+3

Best For

SEO professionals and agencies
Content marketers
+3
Price:Starting at $99/month
4.8
Features
4.3
Ease
4.2
Value

SEMrush

4.6
Freemium
Verified

All-in-one digital marketing toolkit with comprehensive analytics and SEO tools.

seo
analytics
digital-marketing
+1

✓ Strengths

  • Comprehensive feature set
  • Strong PPC research capabilities
  • +4 more

⚠ Limitations

  • Higher pricing compared to competitors
  • Interface can be overwhelming
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Digital marketing agencies
SEO and PPC professionals
+3
Price:Starting at $119.95/month
4.9
Features
4.1
Ease
4
Value

Ubersuggest

4.2
Free
Verified

Affordable SEO tool with keyword research and competitor analysis features.

seo
analytics
keyword-research

✓ Strengths

  • Very affordable pricing
  • User-friendly interface
  • +4 more

⚠ Limitations

  • Limited advanced features
  • Smaller database compared to competitors
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Small business owners
Freelancers and solopreneurs
+3
Price:Starting at $29/month
3.8
Features
4.7
Ease
4.8
Value

Moz Pro

4.3
Freemium
Verified

Comprehensive SEO suite with educational focus and Domain Authority metrics.

seo
analytics
link-building

✓ Strengths

  • Excellent educational resources
  • Domain Authority metric widely recognized
  • +4 more

⚠ Limitations

  • No traffic analysis features
  • Smaller keyword database
  • +2 more

Top Features

Keyword Research
Backlink Analysis
Competitor Analysis
Site Audit
+3

Best For

SEO beginners and learners
Local businesses
+3
Price:Starting at $99/month
4
Features
4.6
Ease
3.9
Value

Serpstat

4.4
Freemium
Verified

Affordable all-in-one SEO platform with comprehensive digital marketing tools.

seo
analytics
keyword-research
+1

✓ Strengths

  • Very competitive pricing
  • Comprehensive feature set
  • +4 more

⚠ Limitations

  • Smaller database than top competitors
  • Limited advanced filtering options
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Budget-conscious SEO professionals
Small to medium agencies
+3
Price:Starting at $69/month
4.2
Features
4.3
Ease
4.8
Value

SimilarWeb

4.5
Freemium
Verified

Leading market intelligence platform with comprehensive website analytics and competitive insights.

analytics
competitor-analysis
market-research

✓ Strengths

  • Most comprehensive market intelligence
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Very expensive pricing
  • Complex interface
  • +3 more

Top Features

Website Traffic Analysis
Audience Analysis
Competitor Analysis
Market Research
+4

Best For

Enterprise market research
Competitive intelligence
+3
Price:Starting at $249/month
4.9
Features
3.8
Ease
3.2
Value

All Website Analytics

Ahrefs

4.7
Freemium
Verified

Comprehensive SEO toolset with powerful website analytics and competitor research.

seo
analytics
competitor-analysis

✓ Strengths

  • Extensive backlink database
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Expensive pricing plans
  • Learning curve for beginners
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+3

Best For

SEO professionals and agencies
Content marketers
+3
Price:Starting at $99/month
4.8
Features
4.3
Ease
4.2
Value

Plausible

4.4
Paid
Verified

Lightweight privacy-friendly web analytics.

analytics
privacy-analytics

✓ Strengths

  • Minimalist interface
  • Very small script footprint
  • +2 more

⚠ Limitations

  • Feature scope limited
  • Lacks advanced segmentation
  • +2 more

Top Features

Cookieless Tracking
Real-time Data
Events / Conversions
Shared Dashboards
+2

Best For

Content site metrics
High-compliance environments
+1
Price:Starting at $9/month
3.6
Features
4.8
Ease
4.7
Value

Fathom Analytics

4.2
Paid
Verified

High-performance privacy-first web analytics.

analytics
privacy-analytics

✓ Strengths

  • Simple deployment
  • Strong performance
  • +2 more

⚠ Limitations

  • Limited analytical depth
  • Lacks complex conversion tracking
  • +1 more

Top Features

Cookieless Tracking
Custom Events
Shareable Dashboards
Multi-domain Support
+1

Best For

Compliance-driven analytics
Performance sensitive sites
+1
Price:Starting at $15/month
3.5
Features
4.7
Ease
4
Value

SEMrush

4.6
Freemium
Verified

All-in-one digital marketing toolkit with comprehensive analytics and SEO tools.

seo
analytics
digital-marketing
+1

✓ Strengths

  • Comprehensive feature set
  • Strong PPC research capabilities
  • +4 more

⚠ Limitations

  • Higher pricing compared to competitors
  • Interface can be overwhelming
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Digital marketing agencies
SEO and PPC professionals
+3
Price:Starting at $119.95/month
4.9
Features
4.1
Ease
4
Value

Ubersuggest

4.2
Free
Verified

Affordable SEO tool with keyword research and competitor analysis features.

seo
analytics
keyword-research

✓ Strengths

  • Very affordable pricing
  • User-friendly interface
  • +4 more

⚠ Limitations

  • Limited advanced features
  • Smaller database compared to competitors
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Small business owners
Freelancers and solopreneurs
+3
Price:Starting at $29/month
3.8
Features
4.7
Ease
4.8
Value

Moz Pro

4.3
Freemium
Verified

Comprehensive SEO suite with educational focus and Domain Authority metrics.

seo
analytics
link-building

✓ Strengths

  • Excellent educational resources
  • Domain Authority metric widely recognized
  • +4 more

⚠ Limitations

  • No traffic analysis features
  • Smaller keyword database
  • +2 more

Top Features

Keyword Research
Backlink Analysis
Competitor Analysis
Site Audit
+3

Best For

SEO beginners and learners
Local businesses
+3
Price:Starting at $99/month
4
Features
4.6
Ease
3.9
Value

Serpstat

4.4
Freemium
Verified

Affordable all-in-one SEO platform with comprehensive digital marketing tools.

seo
analytics
keyword-research
+1

✓ Strengths

  • Very competitive pricing
  • Comprehensive feature set
  • +4 more

⚠ Limitations

  • Smaller database than top competitors
  • Limited advanced filtering options
  • +2 more

Top Features

Website Traffic Analysis
Keyword Research
Backlink Analysis
Competitor Analysis
+4

Best For

Budget-conscious SEO professionals
Small to medium agencies
+3
Price:Starting at $69/month
4.2
Features
4.3
Ease
4.8
Value

SimilarWeb

4.5
Freemium
Verified

Leading market intelligence platform with comprehensive website analytics and competitive insights.

analytics
competitor-analysis
market-research

✓ Strengths

  • Most comprehensive market intelligence
  • Accurate traffic estimates
  • +4 more

⚠ Limitations

  • Very expensive pricing
  • Complex interface
  • +3 more

Top Features

Website Traffic Analysis
Audience Analysis
Competitor Analysis
Market Research
+4

Best For

Enterprise market research
Competitive intelligence
+3
Price:Starting at $249/month
4.9
Features
3.8
Ease
3.2
Value

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