SpyFu

Verified

SpyFu specializes in competitor intelligence and PPC research, providing detailed insights into competitors' keywords, ad copy, and search marketing strategies. It offers unique features for competitive analysis and keyword research.

4.3
Overall Rating
Freemium
competitor-analysis
ppc
spy-tools
keyword-research
ad-research
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Quick Stats

Starting Price$39/mo
Categories3
Last Updated9/27/2025
Free PlanYes

Rating Breakdown

Ease of Use4.4/5
Features4/5
Value for Money4.6/5
Customer Support4.2/5
Data Accuracy4.1/5

Features & Capabilities

Available Features

Keyword Research
SEO and PPC keyword analysis
Backlink Analysis
Basic backlink monitoring
Competitor Analysis
Deep competitor intelligence
PPC Research
Ad copy and PPC strategy analysis
Domain Overview
Comprehensive domain insights
Keyword Rank Tracking
Position tracking tools
Historical Data
Long-term competitive trends

Not Available

  • Website Traffic Analysis

Pros & Cons

Pros

Excellent competitor intelligence
Comprehensive PPC research tools
Long historical data
Affordable pricing
Easy-to-use interface
Great for competitive analysis

Cons

No website traffic analysis
Limited international data
Smaller keyword database
Basic site audit features
Limited social media insights

Best Use Cases

PPC campaign research
Competitor analysis
Keyword research for SEO and PPC
Ad copy inspiration
Competitive intelligence gathering

Target Audience

ppc specialists
digital marketers
agencies
competitive researchers

User Reviews & Feedback

3.5

2 reviews

Rating Breakdown

5
0
4
1
3
1
2
0
1
0

Highlights

Most Helpful

Great for competitive PPC research

Users Love

Features

Recent User Reviews

Marcus J.United States
Verified
Sep 14, 2025

Great for competitive PPC research

SpyFu excels at competitive PPC analysis. Being able to see competitors' ad history and keyword strategies is incredibly valuable. The interface is intuitive and the data goes back years. Price is reasonable compared to enterprise tools.

5 people found this helpful
Rachel M.Canada
Verified
Aug 18, 2025

Good for PPC, limited for organic SEO

SpyFu is solid for PPC competitive analysis, but I found the organic SEO features lacking compared to dedicated SEO tools. The keyword database isn't as comprehensive as Ahrefs or SEMrush for organic research.

3 people found this helpful

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