Ahrefs

Verified

Ahrefs is a comprehensive SEO toolset that provides website analysis, keyword research, competitor analysis, and backlink tracking. It offers detailed insights into website traffic, organic search performance, and competitive intelligence.

4.7
Overall Rating
Freemium
seo
backlinks
keywords
traffic-analysis
competitor-research

Quick Stats

Starting Price$99/mo
Categories3
Last Updated9/27/2025
Free PlanYes

Rating Breakdown

Ease of Use4.3/5
Features4.8/5
Value for Money4.2/5
Customer Support4.5/5
Data Accuracy4.8/5

Features & Capabilities

Available Features

Website Traffic Analysis
Detailed traffic estimates and trends
Keyword Research
Extensive keyword database and analysis
Backlink Analysis
Comprehensive backlink profile analysis
Competitor Analysis
In-depth competitor research tools
Site Audit
Technical SEO audit capabilities
Content Explorer
Content research and analysis
Rank Tracking
Keyword position monitoring

Not Available

  • Social Media Analytics

Pros & Cons

Pros

Extensive backlink database
Accurate traffic estimates
Powerful keyword research tools
Comprehensive competitor analysis
User-friendly interface
Regular data updates

Cons

Expensive pricing plans
Learning curve for beginners
Limited social media analytics
No free plan available

Best Use Cases

SEO professionals and agencies
Content marketers
Competitive intelligence
Website optimization
Keyword research and tracking

Target Audience

seo professionals
digital marketers
agencies
enterprises

User Reviews & Feedback

3

5 reviews

Rating Breakdown

5
1
4
1
3
1
2
1
1
1

Highlights

Most Helpful

Shady Company & Terrible UX

Users Love

Features

Recent User Reviews

Dave S.United States
Verified
Aug 19, 2025

Shady Company & Terrible UX

I've worked with several SEO tools, and this is by far the worst. The UX is like something from 20 years ago. It's incredibly confusing, and the fact that they use non-standard language for core services doesn't help. This company is VERY shady. SEMRush a superior alternative.

21 people found this helpful
Dimitris T.Greece
Verified
Aug 26, 2025

Used to be a happy customer; Not any more

I used to have a paid subscription for long years and I was happy. Then they changed my plan to a new one, that was inferior to what I had and I couldn't do my job properly any more. I ended up moving to a competitor.

15 people found this helpful
Lewis G.United States
Verified
Sep 20, 2025

Provides a lot of reliable data for SEO specialists

Provides a lot of reliable data for SEO specialists. The keyword research and backlink analysis features are comprehensive and accurate.

12 people found this helpful
Klara H.United States
Verified
Sep 15, 2025

Better suited for larger projects than small sites

I've used Ahrefs for several years. At first, it felt more accessible, but over time, the pricing has gone up and the value for smaller websites has gone down. For bigger projects with a proper budget, Ahrefs can still be worth it, but for small sites, the return on investment has definitely declined.

8 people found this helpful
James M.United States
Verified
Aug 4, 2025

Good SEO tool but a bit costly

Overall good company. I love the tool, I just wish the rates were lower (I pay $369 month UGHH) and I wish the data wasn't so delayed.

7 people found this helpful

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