Serpstat
All-in-one SEO platform providing keyword research, rank tracking, site audit, backlink analysis, and competitor research at competitive pricing. Popular in Eastern Europe.
The problem it solves: Analyze competitors' keywords, ads, and backlinks on a budget when Ahrefs or Semrush pricing feels out of reach.
Our verdict: Serpstat instead of SimilarWeb?
Switch if: Budget-minded SEO and PPC specialists — especially those targeting Eastern European and CIS markets where its databases are strongest — who want keyword plus search-ad-copy research cheaper than Semrush.
Don’t switch if: Anyone needing total-traffic, channel, or audience data, or reliable keyword accuracy outside its strongest regional databases.
Biggest caveat: Independent accuracy tests place its traffic estimation last among major SEO tools (under 20% accuracy), and payments are formally non-refundable with a cancellation window reviewers describe as nearly impossible to hit.
Pricing Facts
Billed annually (Individual); monthly ~$69 (unconfirmed)
Price verified against official pricing page, 2026-07-11
Ratings Across the Web
Scores from public review platforms, checked 2026-07-12. We don't rate tools ourselves.
Does it replace SimilarWeb?
Serpstat measured against the six things people actually use SimilarWeb for.
Features & Capabilities
Available Features
Pros & Cons
Pros
Cons
Best Use Cases
Target Audience
What Real Users Complain About
Negative feedback found on public platforms — because every tool has trade-offs, and vendors won't show you these.
“The data is pretty much useless and very inaccurate.”
“I was charged twice from my card but I didn't use their service... they cancelled my account and refused to refund.”
“There's no cancel button, no clear instructions, and no customer support to help you.”
Ready to Try Serpstat?
Visit Serpstat's website to learn more about their pricing and features.