SimilarWeb

Verified

SimilarWeb is a leading market intelligence platform that provides website analytics, competitive analysis, and digital market insights. It offers comprehensive data on website traffic, audience behavior, and industry benchmarks.

4.5
Overall Rating
Freemium
market-intelligence
website-analytics
competitor-analysis
traffic-analysis
industry-insights
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Quick Stats

Starting Price$249/mo
Categories3
Last Updated9/27/2025
Free PlanYes

Rating Breakdown

Ease of Use3.8/5
Features4.9/5
Value for Money3.2/5
Customer Support4.3/5
Data Accuracy4.8/5

Features & Capabilities

Available Features

Website Traffic Analysis
Comprehensive traffic insights and trends
Audience Analysis
Detailed audience demographics and behavior
Competitor Analysis
In-depth competitive intelligence
Market Research
Industry analysis and benchmarking
Mobile App Analytics
App performance and usage data
Sales Intelligence
Lead generation and prospecting tools
API Access
Data integration capabilities
Custom Reports
Tailored reporting and dashboards

Pros & Cons

Pros

Most comprehensive market intelligence
Accurate traffic estimates
Extensive database coverage
Advanced segmentation capabilities
Strong mobile app analytics
Enterprise-grade features

Cons

Very expensive pricing
Complex interface
Steep learning curve
Limited free version
Overkill for small businesses

Best Use Cases

Enterprise market research
Competitive intelligence
Investment research
Sales prospecting
Digital strategy planning

Target Audience

enterprises
investors
consultants
large agencies

User Reviews & Feedback

3.5

2 reviews

Rating Breakdown

5
0
4
1
3
1
2
0
1
0

Highlights

Most Helpful

Comprehensive market intelligence platform

Users Love

Features

Recent User Reviews

Patricia L.United States
Verified
Sep 11, 2025

Comprehensive market intelligence platform

SimilarWeb provides detailed competitive intelligence and market insights. The data coverage is extensive and accurate. However, the pricing is quite high, especially for smaller businesses.

14 people found this helpful
Hans M.Germany
Verified
Aug 26, 2025

Good data but expensive

The platform offers comprehensive insights into website traffic and market trends. The accuracy is generally good, but the cost makes it difficult to justify for smaller projects.

7 people found this helpful

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