Moz Pro

Comprehensive SEO software suite known for its Domain Authority metric and beginner-friendly approach. Includes keyword research, link building, site audits, and rank tracking with excellent educational resources.

The problem it solves: Check any site's Domain Authority and compare link profiles to know how hard outranking a competitor will be.

Freemium
4.3on G2 (605 reviews)
seo
domain-authority
link-building
rank-tracking
beginner-friendly
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Our verdict: Moz Pro instead of SimilarWeb?

Switch if: SEO managers and content marketers who want organic keyword research, rank tracking, and Domain Authority scoring for their own and competitors' domains rather than traffic analytics.

Don’t switch if: Anyone needing total website traffic estimates, traffic-source/channel breakdowns, or paid-ad and mobile-app intelligence, none of which Moz provides.

Biggest caveat: Domain Authority is Moz's own proprietary score that does not reflect actual Google rankings, and reviewers report inaccurate keyword volumes, weekly (non-real-time) rank updates, and a crawler that chokes on JavaScript and Cloudflare sites, while pricing is steep with hard tier caps that force upgrades.

Pricing Facts

Starting Price$49/mo

Monthly (Starter); $39/mo billed annually

Free PlanYes

Free community account: 10 Keyword Explorer queries/month, limited Link Explorer

Price verified against official pricing page, 2026-07-11

Ratings Across the Web

G24.3(605)
Capterra4.5(350)
Trustpilot3.1(232)

Scores from public review platforms, checked 2026-07-12. We don't rate tools ourselves.

Does it replace SimilarWeb?

Moz Pro measured against the six things people actually use SimilarWeb for.

Traffic estimates for any websitepartial
Channel breakdown (direct / referral / social / paid)
Keyword & search intelligencepartial
Ad & creative intelligence
Mobile app intelligence
Audience demographics & interests
Fill the gaps: pair it with Semrush or BigSpy or Sensor Tower

Features & Capabilities

Available Features

Keyword Research
Keyword Explorer with SERP analysis
Link Explorer
Backlink analysis with DA/PA metrics
Site Audit
Technical SEO crawl
Rank Tracking
Accurate position monitoring
Local SEO
Local search optimization
Domain Authority
Proprietary DA metric

Pros & Cons

Pros

Excellent educational resources
Widely recognized DA metric
User-friendly interface
Strong local SEO

Cons

Smaller keyword database
No traffic analysis
Limited backlink data vs competitors

Best Use Cases

SEO beginners
Local businesses
Educational institutions
Digital agencies

Target Audience

beginners
local businesses
seo learners
agencies

What Real Users Complain About

Negative feedback found on public platforms — because every tool has trade-offs, and vendors won't show you these.

“the keyword and traffic stats weren't accurate”

Capterra (Sean C.), 2025-11

“I then got charged for a package that doesn't even exist $205/month”

Capterra (Dave A.), 2026-06

“Ranking data can sometimes take more than a week to populate”

Capterra (Santosh P.), 2021-10

“It does not provide the accurate search volume of keyword”

Capterra (Adnan A.), 2022-09

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