BigSpy

Affordable ad intelligence tool covering multiple platforms including Facebook, Instagram, YouTube, TikTok, Twitter, and Pinterest. Features over 23 million ad creatives from 60+ countries.

The problem it solves: Browse competitor ads across Facebook, TikTok, and YouTube with a free tier before committing your own ad budget.

Freemium
4.6on G2 (638 reviews)
ad-spy
multi-platform
social-media-ads
affordable
ad-creative
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Our verdict: BigSpy instead of SimilarWeb?

Switch if: Budget-conscious e-commerce and dropshipping marketers who want multi-platform ad creative inspiration (Facebook, Instagram, TikTok, YouTube, Pinterest, AdMob) starting around $9/month.

Don’t switch if: Anyone expecting traffic, keyword, or spend intelligence — BigSpy is an ad-creative library, not an analytics platform, and its engagement metrics are rough.

Biggest caveat: The $1 three-day trial auto-converts to the $99/month Pro plan, and Trustpilot contains repeated reports of users billed after cancelling who then got no reply from support.

Pricing Facts

Starting Price$9/mo

Monthly (Basic: 20 queries/day, FB+IG only); Pro $99/mo

Free PlanYes

Free tier FB/IG only, ~5 queries/day (3rd-party sourced)

Free TrialNone

Price verified against official pricing page, 2026-07-11

Ratings Across the Web

G24.6(638)
Capterra4.8(2,484)
Trustpilot2.1(25)

Scores from public review platforms, checked 2026-07-12. We don't rate tools ourselves.

Does it replace SimilarWeb?

BigSpy measured against the six things people actually use SimilarWeb for.

Traffic estimates for any website
Channel breakdown (direct / referral / social / paid)
Keyword & search intelligence
Ad & creative intelligence
Mobile app intelligence
Audience demographics & interests
Fill the gaps: pair it with Semrush or Ahrefs or Sensor Tower

Features & Capabilities

Available Features

Multi-Platform Coverage
FB, IG, YT, TikTok, Twitter, Pinterest
Ad Database
23M+ ad creatives
Advanced Filters
Filter by engagement, date, etc
Landing Page Analysis
Analyze landing pages
Ad Performance Data
Engagement metrics

Pros & Cons

Pros

Very affordable
Multi-platform coverage
Free tier available
Large ad database

Cons

Less detailed than AdSpy
UI could be better
Some data delays

Best Use Cases

Ad research
Creative inspiration
Multi-channel advertising
Budget ad intelligence

Target Audience

small businesses
freelancers
marketers
agencies

What Real Users Complain About

Negative feedback found on public platforms — because every tool has trade-offs, and vendors won't show you these.

“I tried the 3 days trial and canceled the plan before it was over but got billed 99usd and no reply from their side.”

Trustpilot

“But today they charged me 99$ even if I dont have an account anymore!”

Trustpilot

“I did cancel my subscription and they anyway charge, no answering email, SCAM!”

Trustpilot

“I ordered trial period 3 days, forgot to cancel, payed 99$, contacted them within 24 hours post purchase, no answer AT ALL.”

Trustpilot

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