Exploding Topics

Trend discovery platform that helps identify emerging trends before they become mainstream. Uses data from search, conversations, and other sources to spot fast-growing topics.

The problem it solves: Spot fast-growing products and search trends months early, so you enter markets before competitors notice them.

Paid
trend-discovery
market-research
emerging-trends
opportunity-analysis

Our verdict: Exploding Topics instead of SimilarWeb?

Switch if: Founders, investors, and content strategists who want early signals on emerging trends, niches, and products months before they surface in conventional keyword tools — a discovery use case, not a competitor-analysis one.

Don’t switch if: Anyone doing competitor analysis — it cannot tell you anything about a specific website's traffic, traffic sources, keywords, ads, or audience, so it does not replace SimilarWeb for any core job.

Biggest caveat: Trial-to-paid billing is the dominant Trustpilot complaint — users report being auto-charged for the full Pro plan (~$99/mo, billed as ~€116) after the low-cost trial and being refused refunds even when requesting within 7 days.

Pricing Facts

Starting Price$39/mo

Monthly (Entrepreneur); owned by Semrush

Free PlanNo

Public site shows some trend data without login; Pro has no free tier

Free Trial7 days, no card

Price verified against official pricing page, 2026-07-11

Ratings Across the Web

Trustpilot2.1(10)

Scores from public review platforms, checked 2026-07-12. We don't rate tools ourselves.

Does it replace SimilarWeb?

Exploding Topics measured against the six things people actually use SimilarWeb for.

Traffic estimates for any website
Channel breakdown (direct / referral / social / paid)
Keyword & search intelligence
Ad & creative intelligence
Mobile app intelligence
Audience demographics & interests
Fill the gaps: pair it with Semrush or Ahrefs or BigSpy

Features & Capabilities

Available Features

Trend Discovery
Identify emerging trends
Trend Database
Browse thousands of trends
Meta Trends
Higher-level trend categories
Trend Tracking
Monitor specific trends
Export Data
Export trend data

Pros & Cons

Pros

Unique trend data
Early trend identification
User-friendly
Good value

Cons

Limited historical data
Some trends are US-focused
Basic filtering

Best Use Cases

Market research
Content ideation
Product development
Investment research

Target Audience

entrepreneurs
marketers
investors
product managers

What Real Users Complain About

Negative feedback found on public platforms — because every tool has trade-offs, and vendors won't show you these.

I signed up for the trial and was later charged €115.83, which appears to be around $99 per month... I requested a refund within 7 days of being charged, but they still refused to refund me.

Trustpilot

I signed up for a trial and then they charged me like a full pro subscription. Then i told them, i would never use it because its not useful enough for me, but they still charged me.

Trustpilot

Ready to Try Exploding Topics?

Visit Exploding Topics's website to learn more about their pricing and features.