Mixpanel
Verified
Mixpanel delivers highly interactive self-serve behavioral analytics with emphasis on events, segmentation and retention visualization for product teams.
4.5
Overall RatingFree
product-analytics
events
segmentation
retention
Quick Stats
Starting Price$25/mo
Categories1
Last Updated9/27/2025
Free PlanYes
Rating Breakdown
Ease of Use4.3/5
Features4.5/5
Value for Money4.2/5
Customer Support4.2/5
Data Accuracy4.4/5
Features & Capabilities
Available Features
Event Tracking
Segmentation Analysis
Funnel Visualization
Retention Views
Dashboard Sharing
Data Modeling
Not Available
- Experimentation
- Predictive Features
Pros & Cons
Pros
Fast UI performance
Highly interactive charts
Generous free tier for starters
Broad integration ecosystem
Cons
Advanced analysis gated behind plans
Requires careful event modeling
Large data volumes increase cost
Best Use Cases
Core feature usage monitoring
Retention & engagement research
Feature iteration validation
Target Audience
product teams
growth analysts
data teams
User Reviews & Feedback
3.5
2 reviews
Rating Breakdown
5
0
4
1
3
1
2
0
1
0
Highlights
Most Helpful
Great for event tracking and user analytics
Users Love
Features
Recent User Reviews
Steve H.United States
Verified
Sep 6, 2025
Great for event tracking and user analytics
Mixpanel excels at event-based analytics. The real-time data and user segmentation features are excellent. Setup requires some technical knowledge, but the insights are valuable.
13 people found this helpful
Anna K.Sweden
Aug 20, 2025
Good analytics but pricing can be high
The analytics capabilities are solid and the interface is user-friendly. However, costs can escalate quickly as your user base grows. Consider the pricing model carefully.
8 people found this helpful
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