Amplitude

Verified

Amplitude is a leading product analytics platform focusing on user behavior paths, retention, funnel analysis and experimentation to provide deep growth insights.

4.7
Overall Rating
Free
product-analytics
retention
funnel
cohort

Quick Stats

Starting Price$49/mo
Categories1
Last Updated9/27/2025
Free PlanYes

Rating Breakdown

Ease of Use4/5
Features4.7/5
Value for Money4.1/5
Customer Support4.4/5
Data Accuracy4.5/5

Features & Capabilities

Available Features

Event Tracking
Funnel Analysis
Retention Analysis
Cohort Segmentation
Experimentation / A/B
Data Governance
Visualization Dashboards

Not Available

  • Recommendations / Predictive

Pros & Cons

Pros

Mature event model
Flexible analytical dimensions
Built-in experimentation integration
Robust ecosystem

Cons

Learning curve
High-volume data can raise cost
Custom instrumentation effort

Best Use Cases

Product growth analysis
Feature usage insight
Retention improvement

Target Audience

product managers
data analysts
growth teams

User Reviews & Feedback

4

3 reviews

Rating Breakdown

5
1
4
1
3
1
2
0
1
0

Highlights

Most Helpful

Best-in-class product analytics

Users Love

Ease of use

Recent User Reviews

David L.United States
Verified
Sep 10, 2025

Best-in-class product analytics

Amplitude has transformed how we understand user behavior. The cohort analysis and user journey mapping are incredibly detailed. Essential for any product team serious about data-driven decisions.

18 people found this helpful
Rachel S.Canada
Verified
Aug 28, 2025

Powerful but can be overwhelming

Amplitude offers incredible depth of analysis. However, it can be overwhelming for smaller teams. The learning curve is steep, but the insights you get are worth the investment in time.

11 people found this helpful
Sophie M.France
Aug 5, 2025

Good analytics but complex setup

The analytics capabilities are impressive once you get it set up properly. However, the initial setup and configuration require significant technical expertise. Not suitable for non-technical users.

6 people found this helpful

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