Heap

Verified

Heap focuses on automatic capture of frontend user interaction events to reduce initial instrumentation cost, ideal for teams rapidly iterating MVPs.

4.3
Overall Rating
Free
auto-capture
product-analytics
retroactive-analysis

Quick Stats

Starting Price$99/mo
Categories1
Last Updated9/27/2025
Free PlanYes

Rating Breakdown

Ease of Use4.4/5
Features4.2/5
Value for Money4/5
Customer Support4/5
Data Accuracy4.1/5

Features & Capabilities

Available Features

Automatic Event Capture
Retroactive Analysis
Funnel / Path Analysis
Retention Analysis
Data Governance
User Property Segmentation

Not Available

  • Experimentation Integration
  • Predictive / Intelligence

Pros & Cons

Pros

Minimal upfront instrumentation
Convenient retroactive querying
Great for rapid product experiments
Intuitive interface

Cons

Higher noise requires governance
Less depth than Amplitude in advanced analysis
Cost scaling needs monitoring

Best Use Cases

Early product validation
User behavior exploration
Growth path discovery

Target Audience

early stage-teams
product analysts
growth teams

User Reviews & Feedback

3.5

2 reviews

Rating Breakdown

5
0
4
1
3
1
2
0
1
0

Highlights

Most Helpful

Powerful autocapture but expensive

Users Love

Features

Recent User Reviews

Michael T.United States
Verified
Sep 7, 2025

Powerful autocapture but expensive

Heap's autocapture feature is incredibly powerful - it tracks everything without manual event setup. However, the pricing is quite high and can get expensive quickly as you scale.

11 people found this helpful
Laura K.United Kingdom
Aug 23, 2025

Good for retroactive analysis

The ability to define events retroactively is useful, but the interface can be confusing. Good for larger teams with dedicated analysts, but overkill for smaller organizations.

5 people found this helpful

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