Mangools

User-friendly SEO toolset with five tools: KWFinder (keywords), SERPChecker (SERP analysis), SERPWatcher (rank tracking), LinkMiner (backlinks), and SiteProfiler (website analysis).

The problem it solves: Find low-competition keywords and see exactly who ranks above you, with a simple interface beginners actually understand.

Freemium
4.7on G2 (95 reviews)
seo
keywords
beginner-friendly
user-interface
backlinks

Our verdict: Mangools instead of SimilarWeb?

Switch if: Bloggers, freelancers, and small-site owners who mainly need friendly keyword research (KWFinder) and basic rank tracking for around $29/month without an enterprise learning curve.

Don’t switch if: Anyone treating it as a SimilarWeb replacement — Mangools has no website traffic estimates, no channel breakdown, and no ad, app, or audience data at all.

Biggest caveat: Hard plan limits bite quickly (rank tracking tops out around 1,500 keywords before pricey add-ons), and 2024-2026 reviews report rank-tracking malfunctions and multiple full-weekend outages with no SLA.

Pricing Facts

Starting Price$29/mo

Monthly (Entry); $19.90/mo billed annually

Free PlanYes

Free: 5 lookups per 24h in KWFinder/SERPChecker, ~25 keyword suggestions per lookup

Free Trial10 days, no card

Price verified against official pricing page, 2026-07-11

Ratings Across the Web

G24.7(95)
Capterra4.8(92)
Trustpilot4.9(149)

Scores from public review platforms, checked 2026-07-12. We don't rate tools ourselves.

Does it replace SimilarWeb?

Mangools measured against the six things people actually use SimilarWeb for.

Traffic estimates for any website
Channel breakdown (direct / referral / social / paid)
Keyword & search intelligencepartial
Ad & creative intelligence
Mobile app intelligence
Audience demographics & interests
Fill the gaps: pair it with Semrush or BigSpy or Sensor Tower

Features & Capabilities

Available Features

KWFinder
Keyword research tool
SERPChecker
SERP analysis
SERPWatcher
Rank tracking
LinkMiner
Backlink checker
SiteProfiler
Website analyzer

Pros & Cons

Pros

Beautiful UI
Very user-friendly
Affordable
Great for beginners

Cons

Limited advanced features
Smaller database
Basic reporting

Best Use Cases

Keyword research
SERP analysis
Rank tracking
Beginner SEO

Target Audience

beginners
freelancers
bloggers
small businesses

What Real Users Complain About

Negative feedback found on public platforms — because every tool has trade-offs, and vendors won't show you these.

Rank tracking has not functioned properly, even after consistent usage for the last seven months.

Capterra, 2024-11

Depending on the plan, there is a limit on tracked keywords. The upper limit is 1,500 — you can buy more, but it quickly gets expensive.

Capterra, 2025-09

Availability has not been the best over the last year, with two or three full weekend outages. No SLA.

Capterra, 2026-06

Backlink updates are limited; despite having 1,000 backlinks, only 6 updates were shown.

Capterra, 2024-11

Ready to Try Mangools?

Get started with Mangools for free and explore its features.