AdClarity (Semrush)
Display, video, and social advertising intelligence platform by Semrush. Provides ad spend estimates, creative analysis, and publisher insights.
The problem it solves: How much are competitors spending on display and video ads? AdClarity reveals their budgets, creatives, and top publishers by channel.
Our verdict: AdClarity (Semrush) instead of SimilarWeb?
Switch if: Competitive-intelligence and media teams (usually via the Semrush ecosystem) who want to see rivals' display, social and video ad creatives, publishers and estimated spend.
Don’t switch if: Performance marketers who need granular CPC/CPM data, website traffic, or reliable numbers on smaller advertisers and niche verticals.
Biggest caveat: It provides no CPC/CPM metrics, spend estimates are unreliable for smaller advertisers and verticals, and full access requires a separate paid Semrush subscription stacked on top (roughly $490/month combined).
Pricing Facts
Ratings Across the Web
Scores from public review platforms, checked 2026-07-12. We don't rate tools ourselves.
Does it replace SimilarWeb?
AdClarity (Semrush) measured against the six things people actually use SimilarWeb for.
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Ready to Try AdClarity (Semrush)?
Visit AdClarity (Semrush)'s website to learn more about their pricing and features.