Pathmatics

Verified

Pathmatics (part of Sensor Tower) provides cross-channel advertising and media intelligence across display, video, social and mobile placements with brand monitoring and budget strategy insights.

4.2
Overall Rating
Paid
ad-intelligence
cross-channel
media-intelligence
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Quick Stats

Starting Price$500/mo
Categories2
Last Updated9/27/2025
Free PlanNo

Rating Breakdown

Ease of Use3.9/5
Features4.6/5
Value for Money3.4/5
Customer Support4.1/5
Data Accuracy4.4/5

Features & Capabilities

Available Features

Cross-Channel Ad Data
Creative Library & Archive
Brand Comparison
Social Channel Coverage
Mobile Advertising
Budget / Spend Estimates
API Access
Custom Self-Service Reporting

Pros & Cons

Pros

Broad cross-channel coverage
Brand-friendly reporting
Strong visualization
Ecosystem data expansion

Cons

High pricing
Moderate learning curve
Occasional UI slowness

Best Use Cases

Brand budget planning
Competitive ad intelligence
Channel mix evaluation

Target Audience

brand managers
media strategists
enterprise marketing

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